You don't need 6 months and a grant consultant to know whether NIH will fund your science.
Your NIH Specific Aims, Written by Experts. Free.
$250 refundable deposit. We pick the right Institute. We draft your Aims. When you talk to your Program Officer, one of our founders is on the call alongside you. The deposit comes back the moment that call happens.
Claim Your SpotRefunded on PO contact, not on submission. No status calls with us before the work. Just the PO conversation.
10 spots per cohort. A senior strategist writes your Aims. A Cada founder joins you on the PO call.
NIH isn't one funder.
It's 24.
Pitch a heart device to the National Eye Institute and your application is dead before it reaches a reviewer. Paylines swing from ~25 to 40+ across Institutes, and the same one-page Aims sent to two ICs can be the difference between funded and unscored. Phase I overall success hovers near 13%. The right IC plus an argument that lands with a Program Officer can double that.
We run an IC-match analysis on your science, your disease area, and your commercial path before we write a word. You get a primary IC plus 1-2 dual-assignment options, with reasoning a Program Officer will recognize.
Most first-timers write the Aims as a summary. Reviewers want an argument. Each Aim we write has a concrete deliverable, a measurable success criterion, and a go/no-go rule that maps to NIH scoring.
Phase I is capped near $314K and 6-12 months. Most first-time Aims overscope and look naive. We propose 2-3 aims that fit the cap and cut anything that doesn't earn its budget line.
Program Officers save resubmissions, but most founders email too late or ask the wrong question. We send the email, set the meeting, and one of our founders gets on the call with you to help guide it.
Most consultants ask which Institute you want. We tell you which one you fit, write the Aims around it, and stay on the line for the conversation that actually matters.
Two bad options. We built a third.
Every grant consultant wants $10K to $20K upfront and three months of meetings before they will write your Aims, and they still ask you to pick the IC. Doing it yourself is cheaper in cash and crushing in time, with about 90% of first-time NIH applications unscored on Aims weakness alone. Neither option respects your time or your budget. So we built something different: expert NIH framing for $0 upfront, delivered in days, where we only earn when you win.
The 5% success fee means we only win when you win. Every other grant firm needs your money upfront because their process demands it. Ours doesn't.
Do the math.
| Aims-First | Do It Yourself | Typical Consultant | |
|---|---|---|---|
| What the Aims cost you | $0 (deposit refunded on PO contact) | $0 in cash. 60-100 hours of your time. | $10,000 to $20,000 upfront |
| IC selection | Done for you with reasoning | Your guess | Charged extra, often outsourced to you |
| PO conversation | Brokered. A Cada founder on the call with you. | DIY cold email | Sometimes, never on the call with you |
| If your science isn't fundable | You learn that from a PO in 4 weeks | You find out months in | You're out the money |
| Turnaround | ~5 business days | 3 to 8 weeks of nights and weekends | 3 to 6 months |
| Full Phase I (if encouraged) | $5,000 flat | You're on your own again | $15,000 to $30,000 |
| Success fee | 5% on funded Phase I (~$15,000 on $300K) | N/A | 0% to 8%, on top of their retainer |
| Total cost if funded ($300K Phase I) | ~$20,250 | Your time, no expert framing | $25,000 to $50,000+ |
The 5% success fee is consulting compensation paid from your non-grant funds, not a finder's fee. NIH does not let you put grant-writer fees in your budget under any structure.
Aims first. PO call next. Phase I when you're ready.
You deposit $250
Not a fee. A commitment to follow through. Talk to your NIH Program Officer within 60 days, forward us the email or calendar confirmation, and every dollar comes back. The deposit exists to make sure good Aims documents reach a PO.
We do the four hard calls
Fill out a 30-minute intake. Within 5 business days, you get back: an IC-match analysis, a one-page Specific Aims document, a drafted PO email, the named PO contact, and 5 calibrated questions. Email-only between you and us, no status calls.
We get on the PO call with you. Then we refund the deposit.
When the PO meeting is on the calendar, one of our founders joins it with you. After the call, we refund $250 within 5 business days. If the PO encourages you to apply, you can engage us for the full Phase I at $5,000 flat plus a 5% success fee on funded awards. If they don't, you walk with $0 paid and a real signal from a real NIH PO.
What you get. What you don't have to do.
A complete Aims-First package built around the call you make to your Program Officer, not just the document you send to NIH.
Your Aims-First package
- IC-match analysis with a primary Institute, 1-2 dual-assignment options, and the reasoning a PO will recognize
- One-page Specific Aims in NIH format, with 2-3 aims, measurable success criteria, and go/no-go decision rules
- Drafted PO outreach email, ready to copy, paste, and send
- Named PO contact for your IC plus guidance on dual-assignment requests
- A Cada founder on the PO call with you, to help guide the conversation in real time
- 5 calibrated questions for the call so you walk away with a real signal
- 1 round of revisions on the Aims, for factual or clarifying changes
What you skip
- One 30-minute intake. We handle the IC research, the writing, and the PO targeting.
- No discovery calls or weekly check-ins. Email only.
- No three months of waiting before you know if NIH is the right path
- No guessing which Institute to target
Built on 15 years of funded research.
Cada Partners is a grant strategy firm. Our strategists have written hundreds of proposals across NSF, NIH, DOE, DOD, and DARPA. We built Aims-First because the people writing your NIH proposal should only earn when you do, and because the most expensive mistake first-time NIH applicants make happens before anyone writes a sentence.
Questions
Free Aims. $300,000 upside. 10 spots.
$250 refundable deposit. Delivered in ~5 business days. The next standard NIH SBIR receipt date is September 5, 2026.
Claim Your SpotSecure checkout. $250 fully refundable when you talk to your PO within 60 days.
Questions? Email nalin@getcada.com. We will reply within one business day.
Applying to NSF instead? Pitch First is the same model for NSF SBIR.